The Coca-Cola Club is a social space designed to bring supporters together, let them experience the event as a group, and create shared memories!
From June 12 to July 19, 2026, Coca-Cola will set up its Club Coca-Cola at Quai de la Photo, on the Seine, in Paris's 13th arrondissement. Throughout the competition, this hybrid venue will open at noon and take on Coca-Cola's colors from 4 p.m. It will bring sport, music, and entertainment together in one space. Designed as a true social hub, the Club Coca-Cola will be able to welcome up to 800 people per day. Visitors will come to watch the matches, share the atmosphere, and experience the collective energy of the competition. They will also be able to stay for the music, the on-site experiences, and everything happening around the match. The venue will be shaped by a program designed to extend the event beyond kick-off. With festive gatherings, quieter moments, meetups, and celebrations, the club will be a space for sharing and making memories. On site, in addition to watching matches shown on giant screens, visitors will be able to enjoy food and drinks, discover emerging French artists during showcases, enjoy DJ sets, take part in various activities, and leave with goodies. They will also be able to personalize a can on site with their own photo, printed directly on it, and take home a souvenir that reflects them. An immersive “Rollercoaster” experience will let participants play with emotions by capturing four different expressions, a nod to everything you can feel during a match. They will then receive their photos in digital format, as a keepsake of this shared moment.
Source: paris.fr — photo: Coca-Cola