Reporting to the Marketing & Communication teams, you actively participate in defining and deploying communication strategy for Chinese sellers. Your missions will be: Define and drive content strategy on WeChat (Octopia and Cdiscount Marketplace accounts) Write and format posts for sellers Build and manage the editorial calendar in coordination with cross-functional teams Define and ensure compliance with brand tone and editorial guidelines Identify priority themes based on seasonality and Chinese market specifics Monitor and analyze performance KPIs (engagement, conversion, satisfaction) and propose action plans Test and deploy new formats and tools: videos, new Chinese channels (Xiaohongshu, WeChat Channels, Weibo, Red, etc.), partnerships with specialized agencies Manage and optimize dedicated communication budget Design support materials and onboarding paths adapted to the ecosystem: FAQs, webinars, tutorials, etc. Monitor usage of these materials and measure their impact Monitor seller questions on WeChat and respond to them, manually or through automation, by developing appropriate tools and formats You have at least 2 years of experience in communication, ideally in a SaaS B2B or marketplace environment You speak fluent English, Chinese, French, and other languages are appreciated. You master tools such as Salesforce, WeChat, and other Chinese social networks You are curious and have strong analytical skills, you know how to adapt and quickly master technical subjects You have a strong appetite for international environments and developing digital marketing strategies for different markets Chinese (Mandarin) French

Original source: https://candidat.francetravail.fr/offres/recherche/detail/213DSPZ Source: France Travail