As part of its development, Dauphin Energies Group is seeking a Social Media & Digital Marketing professional to strengthen its digital presence, increase the visibility of its activities and products, and support the development of its brand image.

JOB DESCRIPTION

Reporting to Management, you will be responsible for managing the Group's social media and digital marketing activities. You will be involved throughout the entire content creation, distribution, and monitoring cycle, while contributing to communication, promotion, and brand development initiatives.

Social Media & Content Creation

• Daily management of the company's social media accounts: planning, creating, publishing, and monitoring content
• Design and produce content tailored to the brand, products, and commercial objectives of the company
• Independently or collaboratively create photos, videos, edits, and audiovisual content
• Adapt and optimize content and formats based on the specific characteristics of different social media platforms

Digital Marketing & Advertising Campaigns

• Design, implement, and monitor online advertising and promotion campaigns
• Participate in communication, product promotion, and brand development initiatives

Performance Analysis & Optimization

• Monitor and analyze the performance of content, advertising campaigns, and social media accounts
• Continuously optimize content, advertising campaigns, and digital marketing strategy based on performance data

Marketing Projects & Events

• Participate in and follow up on approximately 3 professional trade shows or industry events per year
• Coordinate and advance various marketing projects based on company needs

REQUIRED PROFILE

You have professional experience in Social Media / Digital Marketing, which has enabled you to develop real autonomy in managing content, digital campaigns, and marketing projects. You master the planning, creation, publication, and monitoring of social media content and have good knowledge of major platforms and digital content distribution mechanisms. You are able to adapt content and formats to the specific requirements of each platform and the company's communication objectives.

You have skills in photography, video shooting, and video editing and are able to design visual and audiovisual content suited to the brand image, products, and commercial objectives of the company. Your graphic sensitivity and creativity enable you to propose relevant and engaging content. You also have experience in designing, managing, monitoring, and optimizing digital advertising campaigns (Ads Campaigns).

Comfortable with performance data analysis, you know how to measure the results of content and campaigns, draw necessary insights from them, and propose appropriate optimizations. You have a good level of English, enabling you to communicate effectively in an international professional environment.

English, Chinese (Mandarin)

Original source: https://candidat.francetravail.fr/offres/recherche/detail/213KWMQ Source: France Travail