Source date: 2026-05-06
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From June 24 to July 21, 2026
What are the dates for the summer sales in 2026? Published on May 7, 2026 - Service Public / Directorate for Legal and Administrative Information (Prime Minister)
The dates are set in accordance with the order of May 27, 2019, and Article L. 310-3 of the Commercial Code. Thus, the summer sales of 2026 will begin on Wednesday, June 24 and end on Tuesday, July 21 in the evening, with specific dates in certain departments or collectivities. Service Public informs you.
Summer sales begin on the last Wednesday of June at 8:00 AM. This date is moved to the second-to-last Wednesday of June when the last Wednesday falls after the 28th of the month.
Infographic - Dates of the summer sales 2026
Illustration Credits: Dila - Service Public
View the text version of the infographic Dates and useful info
From Wednesday, June 24 to Tuesday, July 21, 2026
For most metropolitan departments
Specific dates apply:
from July 8 to August 4
from September 26 to October 23
from October 1 to October 28
from February 7 to March 6
Saint-Pierre-et-Miquelon:
from July 15 to August 11
Saint-Barthélemy and Saint-Martin:
from October 10 to Friday, November 6
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In La Réunion, the summer sales of 2026 begin before the winter sales. The winter sales will take place from Saturday, September 5, 2026 to Friday, October 2, 2026.
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In Saint-Barthélemy and Saint-Martin, due to the calendar shift, the winter sales of 2026 will take place from May 2, 2026 to May 29, 2026, slightly before the summer sales for the metropolitan territory.
The dates for online sales or distance selling (e-commerce) are aligned with the national dates for traditional retail, regardless of the location of the company's headquarters.
Which products can be sold off?
Products on sale must have been offered for sale and paid for at least one month before the start of the sales. It is forbidden to procure stock specifically intended for the sales a few days before the start date of the commercial operation, without the products having been previously offered for sale.
In the store, the distinction between sale items and non-sale items must be clearly visible to consumers: precise labeling, separate location within the store, etc.
What prices during the sales?
The seller must clearly indicate discounts compared to a real reference price. It is therefore forbidden to increase the price of a product before the sales period, with the aim of creating the impression of a larger promotional offer than it actually is.
The retailer must be able to justify the reference prices of the sale items: either the lowest price actually charged before the start of the promotion, or the price recommended by the supplier or the head of the network.
Furthermore, it is forbidden not to apply the price reductions displayed in the window, a practice considered misleading advertising.
What advertising during the sales?
Under penalty of a fine of €1,500, any advertising related to a sales operation must mention:
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the start date of the operation;
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the nature of the goods on sale, if not all products in the establishment are concerned by the clearance.
The duration of each sales season is set at 4 weeks. The dates are set in accordance with the order of May 27, 2019 setting the dates and times of the start of sales and Article L. 310-3 of the Commercial Code.
Legal texts and references
Online services and forms
- Calculate a price after discount Simulator
See also
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Sales: rules to respect Service Public
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Summer sales 2026: everything you need to know to consume smartly and sustainably Ministry in charge of the economy
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Sales: consumer rights and obligations of retailers Ministry in charge of the economy
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Source: Service-Public professionals