Date source: 2026-07-19
The 'Anti-Fast Fashion' Law Imposes a New Sales Framework Published on July 20, 2026 - Entreprendre Service Public / Direction of Legal and Administrative Information (Prime Minister)
The law aimed at reducing the environmental impact of the textile industry was published on July 8, 2026. This text provides several provisions to decrease the impact of 'fast fashion' on the environment. The goal is to encourage consumers to opt for responsible consumption. Additionally, it aims to hold producers accountable through a provision regulating advertising.
Image 1 Credits: Halfpoint - stock.adobe.com
The law aimed at reducing the environmental impact of the textile industry includes several specific provisions to regulate ultra-fast fashion practices.
Implementing decrees are expected to clarify certain measures.
Ultra-Fast Fashion Practices
The law aimed at reducing the environmental impact of the textile industry defines the concept of 'ultra-fast fashion'.
This refers to industrial and commercial practices used by textile producers and online platform operators. These practices result in a shortened product lifespan or usage period.
To characterize this practice, two cumulative criteria must be identified:
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the introduction of a large number of new product references to the market;
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and a low incentive to repair the products.
These practices concern the following textile products:
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clothing textiles;
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new household textiles intended for individuals;
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new textiles for the home.
This practice does not apply to the sale of second-hand products.
A Penalty on Products
Starting September 1, 2026, a modulation of eco-contributions on ultra-fast fashion products is established. This is a financial contribution paid by producers of products subject to the extended producer responsibility (EPR) system to an eco-organization.
The amount of this eco-contribution will be adjusted by product category according to two criteria:
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the extent of the product range or the frequency of offers;
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and the incentive to repair the concerned references.
This modulation can take the form of a penalty. The amounts of these penalties will increase progressively: from 25 cents to €12 in 2026 up to €2.20 and €20 in 2030. Additionally, these penalties cannot exceed 50% of the product's sale price excluding tax.
Products subject to these penalties cannot benefit from environmental performance bonuses.
Elimination of the Tax Deduction Benefit
The law regulates the benefit of the tax deduction for charitable donations. Initially, companies that donated unsold items to associations benefited from a tax reduction.
This provision is now repealed as the law modifies Article 238 bis of the General Tax Code. Producers can no longer obtain a tax reduction through their donations.
Measures on Advertising
Communication will also be regulated. Starting January 1, 2027, it will be prohibited to advertise ultra-fast fashion products or promote them directly or indirectly. Moreover, it will be prohibited to use the term 'free' in marketing operations.
Influencers will no longer be able to promote these products, whether for free or for a fee. These violations are subject to an administrative fine of €100,000.
Indirect advertisements can include sponsorships of events, product placements in films or series, or positive reviews in the media.
Measures on Consumer Information
Online platform operators selling or delivering ultra-fast fashion products must display several messages on their website aimed at:
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encouraging sobriety, reuse, repair, reuse, and recycling of products;
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informing about the social impact of the product;
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raising awareness about its environmental and human health impact;
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informing about the environmental impact of the delivery service offered.
Additionally, they must display the places of manufacture of the products sold online. These information must be made available to the consumer in a clear and readable manner on the digital platform, in characters of the same size as the price indication and in proximity to it.
Legal Texts and References
Source: Service-Public professionals